Icelone was engaged by Digi Malaysia, in collaboration with Naga DDB Tribal, to develop a series of original magic concepts for the Phone Freedom 365 campaign. As an award-winning magician in Malaysia, he crafted custom illusions designed specifically for advertising—translating product messaging into visually engaging and memorable moments.

Working closely with the creative team, Icelone integrated magic with storytelling to enhance the campaign’s impact, delivering content that was both entertaining and aligned with the brand’s narrative. The result was a unique blend of magic and advertising that captured attention and elevated the overall campaign experience.